Organic products, consumer behavior on market and european organic product market situation

Authors

  • Dagmar Kozelová Slovak University of Agriculture, Faculty of Biotechnology and Food Sciences, Department of Food Hygiene and Safety, Tr. A. Hlinku 2, 949 76 Nitra
  • Ladislav Mura Department of Specialised Subjects, Dubnica Institute of Technology, Sládkovičova 533/20, 018 41 Dubnica nad Váhom
  • Eva Matejková Slovak University of Agriculture, Faculty of Economics and Management, Department of Statistics and Operation Research, Tr. A. Hlinku 2, 949 76 Nitra,
  • Ľubomí­r Lopašovský Slovak University of Agriculture, Faculty of Biotechnology and Food Sciences, Department of Food Hygiene and Safety, Tr. A. Hlinku 2, 949 76 Nitra
  • Vladimí­r Vietoris Slovak University of Agriculture, Faculty of Biotechnology and Food Sciences, Department of storing and processing plant products, Tr. A. Hlinku 2, 949 76 Nitra
  • Andrea Mendelová Slovak University of Agriculture, Faculty of Biotechnology and Food Sciences, Department of storing and processing plant products, Tr. A. Hlinku 2, 949 76 Nitra
  • Magdaléna Bezáková Slovak University of Agriculture, Faculty of European Studies and Regional Development, Department of Sustainable Development, Tr. A. Hlinku 2, 949 76 Nitra
  • Marcela Chreneková Slovak University of Agriculture, Faculty of European Studies and Regional Development, Department of Regional and Rural Development, Tr. A. Hlinku 2, 949 76 Nitra

DOI:

https://doi.org/10.5219/96

Keywords:

organic products, consumer behavior, consumption, eco-farming

Abstract

The market of organic products around the world increased its volume in Central and Eastern Europe with organic food market has a number of shared features, which include the relatively low demand for organic food, low share of regular customers, the problems of producers marketing, the lack of enterprises which process organic products. Consumer behavior purchasing organic foods is influenced by several factors, among which is dominated consumer personality, income, finances and lifestyle, as well as psychological factors such as perception, motivation, learning, cognition and attitudes. Cultural and social factors in consumer behavior exhibit a lesser degree. Organic fruit and organic vegetables quality is generally higher for content of biologically active substances such as vitamins, polyphenols and flavonoids. The content of pesticide residues in organic food is significantly lower than conventional production. Regular monitoring of chemical and microbiological safety of organic products already in the primary production occurring in the raw state and after working in various sectors of food, an intensification of awareness raising and targeted increased support for organic agriculture. Multifunctional sector and increased support for family farms oriented for sectors with higher added value than the home sale, production processing on the farm and so on. By support of the sale of high quality domestic production by the state will be possible to persuade more people to personal health status and greater consumption of organic food  affects the health and prevent the occurrence of various diseases.

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Published

2011-03-15

How to Cite

Kozelová, D. ., Mura, L. ., Matejková, E. ., Lopašovský, Ľubomí­r ., Vietoris, V. ., Mendelová, A. ., Bezáková, M. ., & Chreneková, M. . (2011). Organic products, consumer behavior on market and european organic product market situation. Potravinarstvo Slovak Journal of Food Sciences, 5(3), 20–26. https://doi.org/10.5219/96

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