Сonsumer preferences on the market of plant-based milk analogues


  • Nataliia Prytulska Kyiv National Trade and Economic University, Department of Commodity Science, safety and quality management, st. Kyoto, 19, Kyiv, Ukraine, 02156, Tel.: +38067-691-84-77
  • Iuliia Motuzka Kyiv National Trade and Economic University, Department of Commodity Science, safety and quality management, st. Kyoto, 19, Kyiv, Ukraine, 02156, Tel.: +38067-719-03-74 https://orcid.org/0000-0003-0400-6445
  • Anna Koshelnyk Kyiv National Trade and Economic University, Department of Commodity Science, safety and quality management, st. Kyoto, 19, Kyiv, Ukraine, 02156, Tel.: +38096-431-54-33 https://orcid.org/0000-0002-0322-9375
  • Olena Motuzka National Academy of Statistics, Accounting and Audit, Department of Economics and Management of Foreign Economic Affairs, Pidhirna str. 1, Kyiv, Ukraine, 04107, Tel.: +38067-255-62-74 https://orcid.org/0000-0001-9028-6994
  • Ludmila Yashchenko Food Resources Institute of the National Academy of Agrarian Sciences of Ukraine, Department of Economic Research and innovation provision, E. Sverstiuk str., Kyiv, Ukraine, 02002, Tel.: +380965787841 https://orcid.org/0000-0002-4893-8191
  • Malgorzata Jarossová University of Economics in Bratislava, Faculty of Commerce, Department of Commodity Science and Product Quality, Dolnozemská cesta č. 1, 852 35 Bratislava 5, Slovakia, Tel.: +421944647327 https://orcid.org/0000-0003-2006-8339
  • Paulína Krnáčová University of Economics in Bratislava, Faculty of Commerce, Department of Commodity Science and Product Quality, Dolnozemská cesta č. 1, 852 35 Bratislava 5, Slovakia, Tel.: +421267291126
  • Joanna Wyka Wroclaw University of Environmental and Life Sciences, Departmen of Human Nutrition, Chełmońskiego 37, 51-630 Wrocław, Poland, Tel.: +48 71 320 7757 https://orcid.org/0000-0003-3894-8318
  • Ewa Malczyk University of Applied Sciences in Nysa, Department of Health Sciences, Armii Krajowej7, 48-300 Nysa, Poland, Tel.: +48609145308 https://orcid.org/0000-0001-5111-2748
  • Marta Habánová Slovak University of Agriculture, Faculty of Agrobiology and Food Resources, Department of Human Nutrition, Trieda A. Hlinku2, 949 76 Nitra, Slovakia, Tel.: +421904665196 https://orcid.org/0000-0003-1721-7161




consumer properties, plant-based milk analogues, fenugreek, market, consumer preferences


The consumption of plant-based food products instead of animal-based products tends to increase worldwide which can be caused by the global expansion of alternative food products. The article's objective is to investigate the perception of
plant-based milk analogues by real and potential consumers and determine the prospects of increasing their assortment. The assortment of plant-based analogues of milk and products made thereof is analyzed. A projection of the almond milk sales was made as one of the most effective product categories. Questioning of consumers conducted to investigate consumer treatment of plant-based milk analogues. The survey covered 436 respondents, of which 37.7% consume plant-based milk regularly and 47.7% of respondents consume this product occasionally. About 15% of respondents have never consumed it. The results show that experimenting with diets and health concerns more often young people (under 30 years of old). Plant-based milk was consumed by men (47.6%) and women (52.4%). Prices for plant-based milk analogues are too high, and its reduction will increase the sales of this product according to respondents. The taste is one of the crucial factors in choosing plant-based milk analogues by respondents. By taste-based preference, the largest shares are with almond milk (20.4%) and oat milk (15.3%). At the same time, 16.2% of the respondents have no preference regarding plant-based milk analogues. It was found that using the titles of traditional milk products for naming plant-based milk analogues is not troublesome for most of the respondents. The derived figures give evidence that consumers, not being sufficiently aware of the origin of plant-based milk analogues, do not understand the differences between traditional products and their plant-based analogues.


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How to Cite

Prytulska, N. ., Motuzka, I., Koshelnyk, A., Motuzka, O., Yashchenko, L., Jarossová, M., Krnáčová, P., Wyka, J. ., Malczyk, E. ., & Habánová, M. . . (2021). Сonsumer preferences on the market of plant-based milk analogues. Potravinarstvo Slovak Journal of Food Sciences, 15, 131–142. https://doi.org/10.5219/1485

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