Сonsumer preferences on the market of plant-based milk analogues

Authors

  • Nataliia Prytulska Kyiv National Trade and Economic University, Department of Commodity Science, safety and quality management, st. Kyoto, 19, Kyiv, Ukraine, 02156, Tel.: +38067-691-84-77
  • Iuliia Motuzka Kyiv National Trade and Economic University, Department of Commodity Science, safety and quality management, st. Kyoto, 19, Kyiv, Ukraine, 02156, Tel.: +38067-719-03-74 https://orcid.org/0000-0003-0400-6445
  • Anna Koshelnyk Kyiv National Trade and Economic University, Department of Commodity Science, safety and quality management, st. Kyoto, 19, Kyiv, Ukraine, 02156, Tel.: +38096-431-54-33 https://orcid.org/0000-0002-0322-9375
  • Olena Motuzka National Academy of Statistics, Accounting and Audit, Department of Economics and Management of Foreign Economic Affairs, Pidhirna str. 1, Kyiv, Ukraine, 04107, Tel.: +38067-255-62-74 https://orcid.org/0000-0001-9028-6994
  • Ludmila Yashchenko Food Resources Institute of the National Academy of Agrarian Sciences of Ukraine, Department of Economic Research and innovation provision, E. Sverstiuk str., Kyiv, Ukraine, 02002, Tel.: +380965787841 https://orcid.org/0000-0002-4893-8191
  • Malgorzata Jarossová University of Economics in Bratislava, Faculty of Commerce, Department of Commodity Science and Product Quality, Dolnozemská cesta č. 1, 852 35 Bratislava 5, Slovakia, Tel.: +421944647327 https://orcid.org/0000-0003-2006-8339
  • Paulína Krnáčová University of Economics in Bratislava, Faculty of Commerce, Department of Commodity Science and Product Quality, Dolnozemská cesta č. 1, 852 35 Bratislava 5, Slovakia, Tel.: +421267291126
  • Joanna Wyka Wroclaw University of Environmental and Life Sciences, Departmen of Human Nutrition, Chełmońskiego 37, 51-630 Wrocław, Poland, Tel.: +48 71 320 7757 https://orcid.org/0000-0003-3894-8318
  • Ewa Malczyk University of Applied Sciences in Nysa, Department of Health Sciences, Armii Krajowej7, 48-300 Nysa, Poland, Tel.: +48609145308 https://orcid.org/0000-0001-5111-2748
  • Marta Habánová Slovak University of Agriculture, Faculty of Agrobiology and Food Resources, Department of Human Nutrition, Trieda A. Hlinku2, 949 76 Nitra, Slovakia, Tel.: +421904665196 https://orcid.org/0000-0003-1721-7161

DOI:

https://doi.org/10.5219/1485

Keywords:

consumer properties, plant-based milk analogues, fenugreek, market, consumer preferences

Abstract

The consumption of plant-based food products instead of animal-based products tends to increase worldwide which can be caused by the global expansion of alternative food products. The article's objective is to investigate the perception of
plant-based milk analogues by real and potential consumers and determine the prospects of increasing their assortment. The assortment of plant-based analogues of milk and products made thereof is analyzed. A projection of the almond milk sales was made as one of the most effective product categories. Questioning of consumers conducted to investigate consumer treatment of plant-based milk analogues. The survey covered 436 respondents, of which 37.7% consume plant-based milk regularly and 47.7% of respondents consume this product occasionally. About 15% of respondents have never consumed it. The results show that experimenting with diets and health concerns more often young people (under 30 years of old). Plant-based milk was consumed by men (47.6%) and women (52.4%). Prices for plant-based milk analogues are too high, and its reduction will increase the sales of this product according to respondents. The taste is one of the crucial factors in choosing plant-based milk analogues by respondents. By taste-based preference, the largest shares are with almond milk (20.4%) and oat milk (15.3%). At the same time, 16.2% of the respondents have no preference regarding plant-based milk analogues. It was found that using the titles of traditional milk products for naming plant-based milk analogues is not troublesome for most of the respondents. The derived figures give evidence that consumers, not being sufficiently aware of the origin of plant-based milk analogues, do not understand the differences between traditional products and their plant-based analogues.

Downloads

Download data is not yet available.

References

Agroreview. 2018. When a Cow Is Not Needed: How to Make Money on Plant-Based Milk Production (Коли не потрібна корова: як заробити на виробництві рослинного молока). (In Ukrainian) Available at: https://agroreview.com/news/koly-ne-potribna-korova-yak-zarobyty-na-vyrobnyctvi-roslynnoho-moloka

Bestfoodfacts. 2017. Plant-Based Milk vs. Cow’s Milk: What’s the Difference? Available at: https://www.bestfoodfacts.org/is-plant-based-milk-healthy/

Biswas, S., Sircar, D., Mitra, A., De B. 2011. Phenolic constituents and antioxidant properties of some varieties of Indian rice. Nutrition and Food Sciences, vol. 41, no. 2, p. 123-135. https://doi.org/10.1108/00346651111117391

Burke, N., Zacharski, K. A., Southern, M., Hogan, P., Ryan, M. P., Adley, C. C. 2018. The Dairy Industry: Process, Monitoring, Standards, and Quality. In Valero Diáz, A., Garciá-Gimeno, R. M. Descriptive Food Science. ISBN 978-1-83881-725-1. https://doi.org/10.5772/intechopen.80398

Burton, G. W., Ingold, K. U. 1989. Vitamin E as an in Vitro and in Vivo antioxidant. Annals of the New York Academy of Sciences, vol. 570, no. 1, p. 7-22. https://doi.org/10.1111/j.1749-6632.1989.tb14904.x

Carvalho, N. F., Kenney, R. D., Carrington, P. H., Hall, D. E. 2001. Severe Nutritional Deficiencies in Toddlers Resulting From Health Food Milk Alternatives. Pediatrics, vol. 107, no. 4, e46, 7 p. https://doi.org/10.1542/peds.107.4.e46

Crosser, N., Bushnell, C., Derbes, E., Friedrich, B., Gaan, K., Ignaszewski, E., Lamy, J., Manu, N., Weston, Z. 2019. Plant-based Meat, Eggs, and Dairy. State of the Industry Report. Available at: https://www.gfi.org/files/soti/INN-PBMED-SOTIR-2020-0507.pdf

Doris, C. 2018. Mimicking Meat, Seafood, and Dairy. Food technology magazine, vol. 72, no. 5. Available at: https://www.ift.org/news-and-publications/food-technology-magazine/issues/2018/may/features/meat-free-alternatives

FAO. 2016. About the International Year of Pulses. Available at: http://www.fao.org/pulses-2016/about/en/

Fedulova, I. 2018. Ukraine's dairy market: opportunities and threats (Ринок молочної продукції України: можливості та загрози). Commodities and markets, no. 1, p. 15-28. (In Ukrainian)

Food Insight. 2018. What’s In A Name? Survey Explores Consumers’ Comprehension of Milk and Non-Dairy Alternatives. Available at: https://foodinsight.org/whats-in-a-name-survey-explores-consumers-comprehension-of-milk-and-non-dairy-alternatives/

Future Market Insights. 2019. Dairy Alternatives Market: Veganism Will Remain a Significant Impact Factor Fueling the Demand for Non-dairy Products: Global Industry Analysis Opportunity Assessment (2019-2029). Available at: https://www.futuremarketinsights.com/reports/dairy-alternatives-market

Haas, R., Schnepps, A., Pichler, A., Meixner, O. 2019. Cow Milk versus Plant-Based Milk Substitutes: A Comparison of Product Image and Motivational Structure of Consumption. Sustainability, vol. 11, no. 18, 25 p. https://doi.org/10.3390/su11185046

Haghighat, F., Thimmarayappa, R., Niavand, H. 2015. The Analysis of Marketing Milk Factories and Effects on Customers Behaviours Mechanism. Journal of Accounting & Marketing, vol. 4, no. 3, 4 p. https://doi.org/10.4172/2168-9601.1000143

Havaza, Y. V. 2015. World Market of Milk and Dairy Products: Trends and Prospects for Ukraine (Світовий ринок молока і молокопродуктів: тенденції та перспективи для України). Economy AIC, vol. 7, p. 106-113. (In Ukrainian) Available

Ilchuk, M. M., Radko, V. I. 2013. Adaptation of milk producers in Ukraine to European requirements (Адаптація виробників молока в Україні до європейських вимог). Bioresources and Environmental Management, vol. 5, no. 6, p. 129-137. (in Ukrainian)

Innova Market Insights. 2017. Global Plant Milk Market to Top US $16 Billion in 2018: Dairy Alternative Drinks Are Booming, Says Innova Market Insights. Available at: https://www.prnewswire.com/news-releases/global-plant-milk-market-to-top-us-16-billion-in-2018--dairy-alternative-drinks-are-booming-says-innova-market-insights-300472693.html

Jeske, S., Zannini, E., Arendt, E. K. 2017. Evaluation of Physicochemical and Glycaemic Properties of Commercial Plant-Based Milk Substitutes. Plant Foods for Human Nutrition, vol. 72, p. 26-33. https://doi.org/10.1007/s11130-016-0583-0

Karpii, O. P., Khtei, N. I., Shul, M. B. 2013. Characteristics of the dairy market in Ukraine (Характеристика ринку молочної продукції України). Lviv Polytechnic National University Institutional Repository. (In Ukrainian) Available at: http://ena.lp.edu.ua:8080/bitstream/ntb/28952/1/060_101_102.pdf

Koshelnyk, A. V., Motuzka, J. M., Babiy, O. V. 2020. Terminological discrepancy in the field of production and circulation of plant-based milk analogues (Термінологічна неузгодженість у сфері виробництва та обігу аналогів молока рослинного походження). Herald of Lviv University of Trade and Economics. Technical Sciences, no. 23, p. 157-165. (In Ukrainian) https://doi.org/10.36477/2522-1221-2020-23-21

Krivošíková, A., Nagyová, Ľ., Kubelaková, A., Mokrý, S. 2019. Consumer Preferences on Milk Market: Evidence from Slovak Republic. Potravinarstvo Slovak Journal of Food Sciences, vol. 13, no. 1, p. 961-970. https://doi.org/10.5219/1221

Kubicová, Ľ., Habánová, M. 2012. Development of Milk Consumption and Marketing Analysis of its Demand. Potravinarstvo Slovak Journal of Food Sciences, vol. 6, no. 4, p. 66-72. https://doi.org/10.5219/236

Lagally, C., Clayton, E. R., Specht, L. 2017. Plant-Based Meat Mind Maps: An Exploration of Options, Ideas, and Industry. Available at: https://www.gfi.org/files/PBMap.pdf

Mäkinen, O. E., Wanhalinna, V., Zannini, E., Arendt, E. K. 2016. Foods for Special Dietary Needs: Non-Dairy Plant-Based Milk Substitutes and Fermented Dairy-Type Products. Critical Reviews in Food Science and Nutrition, vol. 56, no. 3, p. 339-349. https://doi.org/10.1080/10408398.2012.761950

Mandalari, G., Nueno-Palop, C., Bisignano, G., Wickham, M. S. J., Narbad, A. 2008. Potential Prebiotic Properties of Almond (Amygdalus Communis L.) Seeds. Applied and Environmental Microbiology, vol. 74, no. 14, p. 4264-4270. https://doi.org/10.1128/AEM.00739-08

Mascaraque, M. 2020 The unstoppable rise of plant-based alternatives. Available at: https://blog.euromonitor.com/the-unstoppable-rise-of-plant-based-alternatives/

McCarthy, K. S., Parker, M., Ameerally, A., Drake, S. L., Drake, M. A. 2017. Drivers of choice for fluid milk versus plant-based alternatives: What are consumer perceptions of fluid milk? Journal of dairy science, vol. 100, no. 8, p. 6125-6138. https://doi.org/10.3168/jds.2016-12519

National Dairy Council. 2018. The Importance of Milk’s 9 Essential Nutrients. Available at: https://www.nationaldairycouncil.org/sitecore/content/dg/home/content/2018/the-importance-of-milks-9-essential-nutrients

Omoni, A. O., Aluko, R. E. 2005. Soybean Foods and Their Benefits: Potential Mechanisms of Action. Nutrition Reviews, vol. 63, no. 8, p. 272-283. https://doi.org/10.1111/j.1753-4887.2005.tb00141.x

Popescu, A. 2015. Research on the Trends in Milk Production and Consumption in Romania. Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development, vol. 15, no. 1, p. 387-392. Available at: http://managementjournal.usamv.ro/pdf/vol.XV_1/Art58.pdf

Proconsulting. 2019. Business plan for a plant milk production project (Бізнес-план проекту виробництва рослинного молока). (in Ukrainian) Available at: https://pro-consulting.ua/ua/biznes-plan/biznes-plan-proekta-proizvodstva-rastitelnogo-moloka

Schmidt, S. 2018. Infographic on Milk & Dairy Alternatives: Consumer Trends. Available at: https://blog.marketresearch.com/infographic-milk-and-dairy-alternatives-consumer-trends

Sethi, S., Tyagi, S. K., Anurag, R. K. 2016. Plant-Based Milk Alternatives an Emerging Segment of Functional Beverages: A Review. Journal of Food Science and Technology, vol. 53, p. 3408-3423. https://doi.org/10.1007/s13197-016-2328-3

Stannard, S. 2018. Consumer Insights. Available at: https://media.ahdb.org.uk/media/Default/Consumer%20and%20Retail%20Insight%20Images/PDF%20articles/ConsumerInsights%20WEB_1653_180725.pdf

The Vegan Society. 2018. Statistics – The Vegan Society. Available at: https://www.vegansociety.com/news/media/statistics

Tycha, I. V., Stetsenko, O. D. 2017. Condition and Tendency of National Milk and Dairy Products Market (Стан та тенденції розвитку вітчизняного ринку молока та молочних продуктів). Effective economy, vol. 3. (In Ukrainian) Available at: http://www.m.nayka.com.ua/?op=1&j=efektyvna-ekonomika&s=ua&z=5427

Vanga, S. K., Raghavan, V. 2018. How Well Do Plant Based Alternatives Fare Nutritionally Compared to Cow’s Milk? Journal of Food Science and Technology, vol. 55, p. 10-20. https://doi.org/10.1007/s13197-017-2915-y

Vlasenko, I. H. 2013. The State of the World Market of Milk and Dairy Products and the Features of Its Formation in Ukraine (Стан світового ринку молока і молочної продукції та особливості його формування в Україні). Innovative economy, no. 1, p. 38-41. (In Ukrainian) Available at: http://nbuv.gov.ua/UJRN/inek_2013_1_12

Wild, F., Czerny, M., Janssen, A., Kole, A., Žunabović, M., Domig, K. J. 2014. The Evolution of a Plant-Based Alternative to Meat. From niche markets to widely accepted meat alternatives. Agro Food Industry Hi-tech, vol. 25, no. 1, p. 45-49. Available at: https://pdfs.semanticscholar.org/cf90/d287aa226b483aed430ff4f0432081bfd3d7.pdf

Yashchenko, L. O. 2016. Statistical Forecasting of Producer Price Index for Foods, Beverages and Tobaccos (Статистичне прогнозування індексу цін виробників харчових продуктів, напоїв та тютюнових виробів). Statistics of Ukraine, vol. 3, p. 25-32. (In Ukrainian) Available at: https://su-journal.com.ua/index.php/journal/article/view/105/94

Zegler, J. 2017. 2017 Global food & drink trends: how did we do? Available at: https://www.mintel.com/blog/food-market-news/2017-global-food-drink-trends-how-did-we-do-12

Zik. 2017. В There Are Two Million Vegetarians in Ukraine – Poll (Україні два мільйони вегетаріанців, – опитування). (In Ukrainian) Available at: https://zik.ua/news/2017/10/23/v_ukraini_dva_milyony_vegetariantsiv__opytuvannya_1191465

Published

2021-02-28

How to Cite

Prytulska, N. ., Motuzka, I., Koshelnyk, A., Motuzka, O., Yashchenko, L., Jarossová, M., Krnáčová, P., Wyka, J. ., Malczyk, E. ., & Habánová, M. . . (2021). Сonsumer preferences on the market of plant-based milk analogues. Potravinarstvo Slovak Journal of Food Sciences, 15, 131–142. https://doi.org/10.5219/1485

Most read articles by the same author(s)

1 2 > >>